There were three pre-order offers through several retail outlets. Each pre-order consisted of two bonus cars and three events inspired by the "exclusive" Challenge Series, which depended on the outlets the player pre-ordered the game. The three "exclusive" Challenge Series on offer were inspired by EA Black Box previous Need for Speed games Underground, Most Wanted and Carbon. The Underground Edition Nissan 370Z (Z34) and Underground Edition Nissan Skyline GT-R (R32) are included in the Need for Speed The Run Underground Challenge Series as bonus cars, while the Most Wanted Edition BMW M3 GTS and Razor's Mustang Boss 302 are included in the Need for Speed The Run Most Wanted Challenge Series as bonus cars, and the Carbon Edition Corvette Z06 (C6) and Darius' Audi R8 V10 are included in the Need for Speed The Run Carbon Challenge Series as bonus cars.[30][31][32][33] Buying the game through Origin came with two special offers. Those who pre-ordered the game received a PC Digital download for one of five past Need for Speed titles (Hot Pursuit, Shift 2: Unleashed, Shift, Undercover and Prostreet). The Need for Speed The Run Carbon Challenge Series was also included as a pre-order bonus. This offer was only available until November 14, 2011. Those who bought the game after November 14 through Origin received a discount on seven EA racing titles, which included The Run, Shift 2: Unleashed, Shift, Hot Pursuit, Undercover, Prostreet and Burnout Paradise. This offer was available until December 31.[34][35]
A demo of the game was released on Xbox Live first on October 18 (expired on November 1) and PlayStation Network on October 19 (also expired on November 1), a month ahead of the game's launch. The demo featured two levels: Desert Hills, California and Independence Pass, Colorado in a Lamborghini Gallardo LP 550-2 Valentino Balboni, and supported a "refer a friend to download the demo" feature giving players access to a 2012 Porsche 911 Carrera S. Autolog also implemented in the demo, allowing the player to compare best times with friends across the two tracks.[41][42] Need for Speed teamed up with HP and Vagrant Records to let fans decide which of the favorite bands they would like to see in The Run. The fans got a choice to vote for their favorite song and artist, which includes the song "Mama Taught Me Better" by Black Rebel Motorcycle Club, "Solar" by MonstrO and "Tropical Depression" by The Night Marchers, on The Run's official website.[43]
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The first post-launch downloadable content (DLC) package, titled "Signature Edition Booster Pack", features nine new cars, all modified to insane levels ranging from a "Venom" Nissan 370Z to a "Falken" Porsche 911 GT3 RS 4.0.[44] The second post-launch DLC package, titled "Italian Pack", features seven new cars (Alfa Romeo 8C Competizione, Lancia Delta HF Integrale Evoluzione, Lamborghini Diablo SV, Lamborghini Gallardo LP 570-4 Superleggera, Pagani Zonda R, Maserati GranTurismo MC Stradale, Maserati MC12) and ten new challenge events added into Challenge Series.[45] The third DLC is the Heroes and Villains pack which features all the pre-order vehicles available for download. 2ff7e9595c
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